Why a Good Return Policy Is Important For Retailers

For 91% of customers, a return process is an important factor when making a decision about future purchases. If the process is difficult for them, they won’t return back.  The risk of shopping via the internet is that a customer can’t touch the product and may have to return it. The return process is an unpleasant thing, and if the process is problematic, the customer might think of purchasing goods at some other retailer. On the other hand, if the customer is satisfied with the process, for example, he is reimbursed for returning postage charges, he will spend from 158% to