Building Customer Loyalty Through Your Return Policy

You have a 60-70% chance of selling to an existing customer, while you only have a 5-20% chance of selling to a new customer. Loyal customers also spend more per order. The cost of acquiring a new customer can be from five to 25 times higher than keeping an existing customer. 78% of loyal customers tend to recommend the brand that they love to others. A loyal customer who returns to your store is much more valuable than a new one.  The key is to create a relationship between your e-shop and buyers. How? By creating great shopping experience, including great